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Consumer-driven trends like natural ingredients and “free-from” claims piqued your interest last year.
January 4, 2018
By: Christine Esposito
Editor-in-Chief
Happi’s Formulary section has been one of the most popular sections of the magazine since the early days when were printed them as recipe cards (yes, that was actually a thing)! For decades, chemists have been turning to the pages of Happi—and accessing information online on Happi.com—for starting point formulations for everything from beauty basics to cleaning products to much more. In 2017, the most-accessed formulations (based on online visitor data) encompassed hair care skin care and color products, and touched on concepts that were in high-demand with consumers—think natural ingredients, “free-from” and micellar water, to name just a few. Here’s the countdown of our 10 most popular formularies of 2017: 10. Carrot Moisturizing Body Lotion 9. Cleanse & Nourish Oil Shampoo 8. Tear-Free Baby Shampoo 7. Hair Wax 6. Natural Lip Gloss 5. Micellar Water Facial Cleanser 4. SLES-Free Body and Hair Shampoo 3. Matte Lipstick Trio 2. Skin Lightening Treatment 1. Hair Conditioner
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